For Lauren Conrad, the former Hills star-turned-Paper Crown designer (and first-time expectant mother), building her maternity wardrobe has been a journey. “I am still figuring it out,” she told ELLE.com in a phone interview. “I actually, up until this point, only purchased a few maternity pieces.”
At times, it’s been frustrating to shop maternity lines themselves, Conrad admitted. “Just because you become pregnant, doesn’t mean your style changes. You still want to maintain your same aesthetic, but it can be very challenging with what is out there. It’s been interesting learning to dress around it.”
Conrad has her style tricks—and already has her eye on what she’ll be wearing post-pregnancy. Her line Paper Crown, after all, is also having a big moment this summer. The label is Lord & Taylor’s next rotating pop-up shop: The full Paper Crown summer line (and many dresses, priced from $45 to $350) will be on sale in the store’s New York City flagship. “[To] be a part of an event like this with such a reputable retailer is such a compliment to our brand,” Conrad said.
Here, LC talks about what her go-to clothes are in the summer, the one thing she really wishes she could wear right now, and if she’d ever design a children’s line. (Yes, she’s thought about it, because “everything is cuter tinier.”)
Let’s talk briefly about your maternity style. How would you describe it so far?
I am still figuring it out. I actually up until this point only purchased a few maternity pieces. I kind of have gotten by with just doing more tented silhouettes. We did a little kind of tented chambray dress in Paper Crown for spring that I’ve been living in. I keep asking for its fabrics—like can you make me one real quick because it fits? I am still figuring it out, but I think it’s easier in summer because you can kind of just wear drapey dresses and get away with it. I’ve just been avoiding pants at all costs just because I can’t find a comfortable pair.
I feel like some moms nowadays don’t do maternity styles. Blake Lively, for example, didn’t. You just buy regular clothes.
Yeah, maternity has come a really long way from when my mother or my friends’ mothers were shopping, [but] it’s still very limited and it’s hard. Just because you become pregnant doesn’t mean your style changes. You still want to maintain your same aesthetic, but it can be very challenging with what is out there. It’s been interesting to kind of learning to dress around it.
What is one outfit you can’t wait to wear once you can get out of maternity clothes?
Oh my gosh, it is killing me that this summer I can’t wear high waisted shorts because they’re my favorite. To do like a really cute platform sandal, high-waisted shorts, and a little blouse, it’s like my favorite. I miss my shorts this summer.
Tell me about the Paper Crown pop up shop. What are your favorite pieces from the collection that’ll be there?
There’s this really cute wrap palm dress that I like that I wish I could wear that was so cute. And we did a couple of jumpers I really like because I really like a jumper for summer, and our prints are all very summery but again, like subtle how we usually do it, more muted tones. We did kind of a soft palm print and more of a poppy vintage floral was just a little bit out there for us. And we also have a subtle pineapple print you don’t really notice until you get up close that I really like.
What tips do you have for dressing in the summer when it gets ridiculously hot?
The thing about summer is, I think it is pretty easy to dress comfortably, like I tend to gravitate more toward flowy, easy pieces. I think they’re really comfortable, usually a lot of lightweight fabrics. When summer comes around, I am definitely dressing for comfort.
What’s next for you and Paper Crown?
Paper Crown this past year and a half has been a year of growth for us. We are at that point in the brand [where] we have been around for over six years now so we have really taken the time to establish ourselves in the industry. It’s been such a great experience, and I’ve learned so much and [am] so proud of the team we have created. I feel so lucky when I go to my office—[there are] so many people going door to door. I love seeing everybody, and it’s fun there.
One of the things we are doing at the pop up shop [is] introducing men’s accessories that we’ve been working on for a while, which was really fun to do.
We, a couple of years ago, entered the wedding space, and that was such a great fit for us. Some of the push back we would get from retailers is it’s a bit too feminine, but in the wedding space, you just can’t go too feminine, which is really exciting for me because they’re like more bows, more ruffles.
We learned often times women are the ones picking out men’s accessories so when you’re going to a bridal party they’re picking out the dresses. But they’re the one often sorting and picking out bow ties or cufflinks or whatever is going with it. We wanted to create a collection that really meshed well with what we were already offering.
So Paper Crown has tackled regular womenswear, bridal, and even men’s accessories. Looking forward, would you ever consider designing a children’s line for it?
I think I can design a children’s line after I have a child. For me, when I take on a new category I feel like I need to be really well educated in it. I have lots of friends with kids, and I enjoy shopping for them, but I think until you have a child, it’s really hard. You don’t consider everything—things you wouldn’t even think of being practical as far as children’s clothing. I don’t know if I would consider anything at this point. In the future, yes, because everything is cuter tinier. I think I need to take a lesson first.
The Paper Crown x Lord & Taylor pop up is open now at Lord & Taylor’s New York City, Fifth Avenue flagship and will run until mid-July. Visit the store at 424 5th Ave. New York, NY 10018.
Since Lauren has been rather busy in 2008 I decided to do this in several parts 🙂
Candids > 2008 > [Jan 10] Leaving Goa Club
Candids > 2008 > [Jan 17] Out and about in Los Angeles
Candids > 2008 > [Jan 21] Out and about in West Hollywood
Candids > 2008 > [Jan 24] Leaving a Club in Hollywood
Candids > 2008 > [Feb 08] Out and about in Hollywood
Candids > 2008 > [Feb 28] On the Set of The Hills
Candids > 2008 > [Mar 01] Out and about in Beverly Hills
Candids > 2008 > [Mar 03] Out and about in Los Angeles
Candids > 2008 > [Mar 06] Out and about in Los Angeles
Candids > 2008 > [Mar 07] Out at the DMV in Hollywood
Candids > 2008 > [Mar 08] Out and about in West Hollywood
Candids > 2008 > [Mar 11] Seen Shopping on Melrose Avenue
Candids > 2008 > [Mar 13] Out and about in Hollywood
Candids > 2008 > [Mar 14] Shopping in West Hollywood
Candids > 2008 > [Mar 18] Outside The Late Show With David Letterman
Candids > 2008 > [Mar 18] leaving Soho House
Candids > 2008 > [Mar 19] Out and about in Santa Monica
Candids > 2008 > [Mar 22] At a pet store in Los Angeles
Candids > 2008 > [Mar 23] At LAX Airport
Candids > 2008 > [Mar 27] At LAX Airport
Candids > 2008 > [Apr 01] Out and about in Hollywood
Candids > 2008 > [Apr 02] Out and about in Los Angeles
Candids > 2008 > [Apr 03] Leaving Barney’s New York
Candids > 2008 > [Apr 04] Out and about in Los Angeles
Candids > 2008 > [Apr 06] Shopping in West Hollywood
Candids > 2008 > [Apr 07] Out and about in West Hollywood
Candids > 2008 > [Apr 08] Leaving her Hollywood Home
Candids > 2008 > [Apr 22] leaving Villa in Santa Monica
Candids > 2008 > [Apr 23] Out and about in West Hollywood
Candids > 2008 > [Apr 24] on her way to a nail salon
Candids > 2008 > [Apr 24] at Stephanie Pratt`s Birthday Party
Candids > 2008 > [Apr 25] on Whole Foods Market
Candids > 2008 > [Apr 26] at Washington DC Dulles Airport
Candids > 2008 > [Apr 29] Out and about in Beverly Hills
Candids > 2008 > [Apr 30] at Urth cafe in Hollywood
And I am back again with another gallery update =) I just stared to add all the candids from the last 10 years so stay tunes for a lot more updates!
Candids > 2007 > [Aug 30] On the Beach with Audrina and Whitney
Candids > 2007 > [Oct 11] Shopping at Target
Candids > 2007 > [Oct 12] Shopping in Hollywood
Candids > 2007 > [Oct 26] Having lunch with Brody Jenner at Taste
Candids > 2007 > [Oct 26] Grocery Shopping in Beverly Hills
Candids > 2007 > [Dec 14] At LAX Airport
Candids > 2007 > [Dec 22] Out in Beverly Hills